Today we’re with Arizona Muse, founder of DIRT.Charity and one of this year’s guest speakers at the Agriculture Conference of the Goetheanum. Her charity DIRT, Foundation for the Regeneration of Earth, aims to regenerate the Earth’s soils through Biodynamic Farming with a special aim to help brands acknowledge and reconcile their involvement in creating the environmental problems they’re now racing to solve.
Arizona’s environmental activism began after years of modelling when she realised that she didn’t know enough about the materials her clothes were made from, nor the people who made them. Ever since, she has been on a fascinating journey educating herself and others about the truth behind materials, how things are actually made, who makes them and the impact this cycle has on planet Earth. Although the environmental impact of the fashion industry was the starting point, her activism quickly evolved into becoming her life’s mission to raise awareness about the climate emergency and to encourage governments, brands and individuals to put sustainability at the forefront of their agenda.